ANSA Business Development


Negotiation Training Programmes

Getting a Better Deal! (One day)

The ultimate programme covering all of the essential skills for profitable and successful negotiation. This programme is not just another negotiating course but is designed to help your people meet the often heavy handed challenges facing them in managing today's rapidly hardening interfaces between buyer and seller. The continuing downward pressure on margins makes it imperative for your people to be fully competent at negotiating prices.

Sessions include: negotiation behaviour; negotiating in practice - the critical success factors; negotiating better prices in today's toughening markets; defending your price; making winning proposals; tactical plays and counters; developing bargaining power; "games" negotiators play; dangers of discounting; concession management

What you gain: Your people will learn how to counter heavy handed ploys and tactics used by many "negotiators" and ultimately make your accounts more profitable. Your people will also identify the vital elements of negotiating better prices.

Suitable for: Anyone who needs to negotiate as part of their every day working activity. An essential programme for sales people of both smaller and complex deals.



The Kennedy Workshop (Two days)

This extremely intensive but highly participative master class workshop brings together sales people with buyers and other disciplines in a series of up to the minute case studies, exercises and simulations. All of the material is based upon the work of Dr Gavin Kennedy, one of the foremost writers and consultants on negotiation training. His many publications include: "The New Negotiating Edge", "Everything is Negotiable", and "Kennedy on Negotiation".

Sessions include: This programme is built upon the Kennedy research into how negotiators behave universally. The 'red/blue behaviour patterns' and the 'four phased negotiation process' are integrated into this thoroughly practical and participative workshop.

What you gain: The opportunity to sharpen negotiating skills in a high level environment. This is a practice and development session for the more experienced negotiator.

Suitable for: Directors and senior managers from both the sales and purchasing disciplines. This is an advanced programme and those attending should have had some negotiating experience.



The Three Critical Dimensions of Commercial Negotiation (One day) BRAND NEW

The objective of this phenomenal programme is to identify and capitalise on the 'powers' of negotiation in today's toughening markets. This is not only a strategic session but this superb new programme focuses on the tactical views of negotiation. We have introduced the concept that 'Win - Win' is no longer a reliable objective for the approach to negotiations instead a 'Win/win when you can get win/won round' means of approaching the task is needed. This programme will produce very strong plans to counteract the pressures that your people may be experiencing by completely changing their 'mind set' toward negotiations.

Sessions include: negotiation from the procurement perspective; negotiation from the sales perspective; how to bring both positions together; tactical aspects of the "third" perspective; shortcomings of "win-win"; the new concept of "why go for win-win when you can achieve win-won round"

What you gain: A tremendous insight into the "new way to negotiate successfully", plus tactics for getting price increases on various products AND tactics for selling to the buyer profitably. Client companies have been thrilled with the results. Your people will be asked to make presentations at the end of the day - you will be amazed at the superb actions that your people produce - all of which can be implemented within at 6 months.

Suitable For
: sales teams and buyers as well as directors and senior management teams.

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